PackSol Enters The AmeriStar Awards Packaging Contest

Expanded Narrative

INNOVATION
a. Creative application: The nesting of a primary use bottle into a refill bottle creating a dramatic package that maximizes shelf space and presents the natural relationship of the bottles promoting the economic and environmentally responsible practice o reuse.
b. Major technical design, material, technique advances: Although there are no major unique advances represented here, we believe that the careful attention to every aspect of design and the evolution of many concepts from other designs combine to make this package unique in its composite entity.  Specific aspects are explored later in this narrative.
Protection; The 42 ounce bottles are 100% sealed into a 112 bottle polyethylene pillow pack on the blow molding machine eliminating any chance of contamination.  The trigger spray bottles are packed in poly bag lined cartons accomplishing a similar end.  The nesting with the refill bottle protects the trigger sprayer and prevents pressure that could cause it to back off.

The profile of both bottles provide a squared off shape that fill out the shippers and eliminate shifting and abrasion without the use of dividers. The trigger sprayer bottle can be sold individually and has this characteristic.

Ratcheted sprayer heads and bottle necks are replaced with bottle necks containing torque ramps to prevent their backing off.  Ratcheted necks prevent reuse.

The bottle neck and threads are designed to specifically match the trigger spray head to provide a perfect seal.

Initial tests verify the packaging theories and ongoing test further verify and confirm the design integrity.

ECONOMICS
a. The local production of the 42 ounce bottle saves $0.035 per bottle in freight.  The elimination of the use of cartons from the blow molder saves an additional $0.035 per bottle.
b. The refill combination extends the use of the 24 ounce bottle and trigger sprayer by an additional 1.75 times offset by the cost of the 42 ounce refill bottle.  Prices are proprietary.
c. The square profile eliminated the use of dividers in shipping cartons
d. Fewer labels used per ounce.
PERFORMANCE
a. Both bottles work well in both filling, labeling and capping on existing equipment.
b. The squared bottle ends stack well on conveyors with out nesting
c. Indent in 42 ounce also serves as a gripping purchase point.
d. The trigger sprayer neck is ergonomically sized to a larger hand and aligns the fingers below the action of the trigger.  It also provides a better grip in use.
e. the wider neck provides bill board space for promotional labels
f. the treads and neck of the bottle are custom fitted to the sprayer head and the cone shaped neck below the threads allows a tight seal regardless of variation in either bottle or sprayer.
g. The ratcheted neck and closure are replaced with a design allowing a removable sprayer for refilling
h. Torque ramps were added to the tread design to prevent the sprayer from backing off.
i. The volume of product available to the hunter will encourage liberal use of the product which in turn will greatly increase the product’s effectiveness and should provide increased hunter success and improved out of doors experience.
MARKETING;
a. Increased use of shelf space with nesting.
b. Dramatic contrast in colors increasing the consumer’s awareness of the value as well as the concept of reuse.
c. Provides a “green” signature for Wildlife Research in this sustainable effort.
d. Teaches the concept of reuse in the design because the bottles appear to be naturally linked in use and concept.
ENVIRONMENTAL IMPACT
a. Teaches and encourages reuse
b. Reduces freight distance and the use of fossil fuels and the associated green house gas emissions.
c. Eliminates dividers with in shipper cartons
d. Eliminates corrugated carton use in shipping from the blow molder to the filler.
e. Reduces the number of labels per ounce used
f. Reduces the number of sprayers per ounce used
g. Reduces trash being sent to land fills.
h. All components are recyclable.